Lyon, Miss. (December 2020) — Economic development efforts in Coahoma County are poised for success with a new brand name, tagline, and a recently awarded Cooperative Competes grant.
On December 14, the Clarksdale/Coahoma County Chamber of Commerce and its collaborative partner, the Economic Development Authority of Coahoma County, announced the new brand name, Crossroads Economic Partnership. The organization name better reflects the outstanding cooperation of city and county governments, as well as regional, state, and federal partners, including Coahoma Electric Power Association.
The rebrand is best communicated through the new tagline “We’ve come together to make a new day,” which encompasses both preceding organizations and reflects the new ecosystem of leadership in the region. The collaborative marketing and new website are a result of strategic vision, months of execution, and funding support from partners like Coahoma Electric through the Cooperative Competes program.
“Coahoma Electric is a true community and economic development partner in our region,” said Jon Levingston, executive director of the Crossroads Economic Partnership. “They have long supported economic development efforts in Coahoma County, and their financial support in this marketing endeavor truly shows coming together to make a new day.”
The $25,000 Cooperative Competes grant will help offset the costs of the marketing strategy, rebranding, and website design of the economic development organization, as well as support future marketing efforts of the organization.
“We are glad to see the Crossroads Economic Partnership vigorously pursue economic growth,” said Keith Hurt, Coahoma Electric general manager. “Their investment in marketing is a testament to our region’s commitment to success, and better communicates our valuable partnerships to those outside of our region.”
“Coahoma Electric’s investment in our organization will allow us to compete globally to bring investments and jobs into our area,” said Levingston. “With a new name, tagline, website, and financial support from our partners, we are ready more than ever to welcome new partners to Clarksdale and Coahoma County.”
For more information about the Crossroads Economic Partnership visit www.crossroadseconomicpartnership.com
For more information about Cooperative Competes visit www.cooperativeenergy.com/economic-development-cooperative-competes/
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About Coahoma Electric
Coahoma Electric is a member-owned, not-for-profit cooperative that distributes electricity to nearly 8,000 consumer-members in seven counties in northwest Mississippi. It is headquartered in Lyon in Coahoma County, Miss.
About Cooperative Energy
Cooperative Energy generates and transmits electricity to 11 Member-owned electric distribution cooperatives. Known as the Power of 12, Cooperative Energy and its Member cooperatives work together to provide safe, reliable and affordable power from the Mississippi Delta to the Coast. The 11 electric cooperatives own and maintain more than 57,000 miles of distribution lines and provide service to approximately 432,000 homes and businesses throughout 55 counties.